In this era of an increasingly complex array of channels and platforms it can become more and more difficult to understand the impact of each channel on one and other and their overall impact on the bottom line. Our data team build bespoke attribution studies based on complex mathematical models which evaluate the performance and role of each touchpoint towards achieving a return on investment and a business KPI.
The recommendations and insights we gain from attribution studies provide a deep contextual and quantitative evaluation of each touchpoint of a customer journey. Alongside this, the study recommends the optimal budget level for every channel, platform and campaign.
Our 10 strong Data Team, comprises data architects, software engineers and data scientists. This team of PHDs and Fulbright Scholars is unique in the market and is providing a level of insight, analysis and science to advertising that is unmatched in this market.