Ruairi brings with him over 14 years’ experience leading digital teams in agencies across Ireland and for the last number of years in the UK. He started his career as Media Director at AV Browne leading the digital media offering at Bluecube across finance, travel and telco brands. Ruairi joins us from Mindshare UK where as Digital Strategy Director he led digital transformation projects for brands such as AMEX, ITV, News UK and The Youth Employment campaign on behalf of UK govt. departments BEIS, SFA and DWP.

Ruairi has focused on leading digital first strategy, communications planning, social influence and data projects across EMEA for pure play brands like Google, Viber and eBay. His work has been recognised by award bodies such as DMAs, ADFX, The drum and Fresh.

A graduate of the University of Ulster and a founding member of IAB Ireland, he has been lecturing as part of the DMI and was influential in helping his alma mater get board approval for a Masters in Digital Media Communication on which he is a guest lecturer in strategy.