Do any of your competitors appear ahead of you in the organic results for keywords related to your product or service?
Google processes over 3.5 billion searches per day returning a list of relevant website listings to their users that is a combination of PPC ads and organic search listings. A brand can pay per click to dominate the top of the results on a targeted list of relevant keywords or it can manage an ongoing SEO and content strategy to aim for the top of the organic listings.
Often, we recommend a combined approach whereby aiming for the top of both can double brand exposure and dominate a brand’s competitors. Alternatively, where SEO coverage is weak we use PPC strategically to compensate.
Our award winning experts work with the agency planners to maintain a consistent strategy so that our search campaigns deliver, every time.
Search Engine Optimisation is not just about ranking at the top of the page. Google’s algorithms are constantly being updated to return the best websites and the best content to their users. We work with our clients to ensure their customers are at the forefront of their website usability and experience.