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THE CHANGING NATURE OF NEWS

The recent Reuters Institute digital news report published for 2017 is a clear indicator as to the changing nature of news: just 32% of people access it directly. Social, search,…

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#WEAREHUMAN

A team from Spark Foundry attended the greatly anticipated #WEAREHUMAN event organised by Electric Media and what a great event it was, with a brilliant line up of speakers. We’ve…

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What is Brand Love?

In this industry of ours, we’re all too familiar with the words ‘’loyalty’’, ‘’trust’’ and ‘’engagement’’ and oftentimes even ‘’love’’ makes its way into those conversations. But love is a…

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