Mediavest is this week rebranding globally as Spark Foundry, with Mediavest Dublin taking on the new name and identity with immediate effect.

Mediavest has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest has been the number one qualitatively ranked media agency in Ireland since 2013, according to independent assessment agency RECMA.

The new name reflects the fact that, globally, the agency will be moving away from focusing solely on media and investment, with their remit now including areas such as analytics, technology and information, insights and content, all of which Mediavest in Dublin have been offering for a number of years.

Spark Foundry’s clients include Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, The Road Safety Authority, Three and Ulster Bank, with Irish Distillers Pernod Ricard being their most recent win.

Michael Clancy, Managing Director of Spark Foundry Dublin, says:

“The new vision for Spark Foundry matches the offering and ambition we have in Ireland to combine people, creativity and data to shape the future of media for our clients. On the back of a number of recent pitch wins including Proctor & Gamble and Irish Distillers Pernod Ricard, I am confident that we will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together.”